The Military Channel Solidifies its Post as a Voice for Troops Starting Feb. 14
— Social Networks, User-Generated Videos and Programming Give Troops an Avenue to Tell Their Story Directly to Viewers —
(Silver Spring, MD) – The Military Channel, the only cable network to go “behind the lines” on military subjects, today announced a focused plan under the leadership of Discovery Communications, Inc.’s new President and CEO David Zaslav that unites partnerships and programming to provide an unfiltered voice for the troops. Utilizing online video technology, the Military Channel is opening its airwaves directly to troops who can submit footage from the frontlines for broadcast. In addition, a social network for the military community is being launched through partnerships with charities and Armed Forces organizations.
The Military Channel is increasing the amount of airtime dedicated to direct-from-the-troops videos and is continuing to increase the amount of programming related to the war in Iraq, which has doubled since last year. As a Valentine’s Day tribute to the troops, the Military Channel will air 24 hours of commercial-free messages from troops stationed overseas to loved ones back home for OPERATION V-DAY. In addition, starting February 15, raw footage and content submitted by servicemembers around the world will be used in VOICES FROM THE FRONT segments which will air hourly on the channel.
“Where better to see, feel and hear what’s actually happening on the frontlines than directly from the source,” said Bill Smee, executive vice president for current affairs, Discovery Networks. “We are eliminating the middleman and providing a unique opportunity using today’s technology that allows troops to tell their story directly to the world. We are committed to creating an environment for all things military – on-air, online and on the ground in the military community.”
VALENTINE’S DAY TRIBUTE – OPERATION V-DAY
For Valentine’s Day, the Military Channel is collaborating with the Department of Defense to air messages from troops stationed in 177 countries around the world. Presenting an opportunity for troops to reach out to loved ones back home, the messages will air from 6 AM (ET) on February 14 until 6 AM (ET) on February 15, commercial-free. The tribute is part of the Military Channel’s partnership with America Supports You, a Department of Defense program connecting America’s support for the troops to military servicemembers and their families.
VIDEOS STRAIGHT FROM THE TROOPS – VOICES FROM THE FRONT
Unfiltered, real-life moments captured on film by servicemembers will be broadcast hourly on the Military Channel beginning February 15.
Personal videos can be submitted online at www.mywardiary.com, or mailed to Military Videos, c/o Discovery Productions, 8045 Kennett Street, Silver Spring, MD 20910. Or email firstname.lastname@example.org for more information.
The Military Channel brings viewers compelling, real-world stories of heroism, military strategy, technological breakthroughs and turning points in history. The network takes viewers “behind the lines” to hear the personal stories of servicemen and women and offers in-depth explorations of military technology, battlefield strategy, aviation and history. As the only cable network devoted to military subjects from around the globe, it also provides unique access to this world, allowing viewers to experience and understand a world full of human drama, courage, innovation and long-held traditions of the military. For more information, visit http://military.discovery.com.
Discovery Communications, Inc. is the leading global real-world media company with operations in 170 countries and territories reaching 1.4 billion cumulative subscribers. DCI’s over 100 networks of distinctive programming represent 29 trusted brands including Discovery Channel, TLC and Animal Planet. DCI’s other properties consist of Discovery Education and COSMEO, a revolutionary online homework help service, as well as Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S. Discovery brings the real world to the whole world through its global multiplatform initiatives including Discovery Travel Media, Discovery Mobile and multiple broadband services. DCI’s ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman. More information about Discovery and its businesses can be found at http://www.discovery.com.
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